You’re one of a kind

Understanding Society is a study that will reveal amazing and important things about who we are and how we live.

You’re one in 100,000 – the number of people specially chosen to take part in the study. You’re also one of a kind, and without you the study will be missing an important element.

We want to hear about your experiences and opinions. The information you share with us will help us build up a detailed picture of life in the UK and how it’s changing.

Make your mark

Whatever your point of view, it’s a distinctive, essential part of Understanding Society. If you choose not to take part in the study, we can’t just replace you with anyone else. There will just be a gap in the study where your voice should have been.

This study isn’t just about generalities. It’s made up of individual people, individual households, and individual lives. That’s what makes Understanding Society so special.

Talk to us

The size and scale of Understanding Society means we’ll get a better picture than ever before of life in the UK and how it’s changing. Opinions and experiences aren’t set in stone, so information can become quickly outdated. That’s why this study is really important – we want to be sure that people’s changing lives are reflected.

Change the world

Knowledge can help us change the world for the better. Understanding Society will help us learn more abut each other. And when we know more about each other, we can make better decisions about how to improve everyone’s lives.

Nothing stays still

Life changes and shifts as it goes on. Nothing stays still, and a snap shot of the present can only tell us so much. We can never know exactly what the future will bring. But we can guess what it might be like by looking at the present and the past.

We do know that many years in the future, people will still be reading and discussing the results of Understanding Society. The study will help us all better understand the world around us.

This is your chance to help us shape the future – without your help, this groundbreaking study would not be possible.